Effective Date: May 31, 2024

Introduction

Welcome to The Southerly! We value your privacy and are committed to protecting your personal data. This Privacy and Cookie Policy explains how we collect, use, and safeguard your information when you visit our website, https://southerlyvenue.com (the “Site”).

By using our Site, you agree to the terms of this Privacy and Cookie Policy. If you do not agree with the terms, please do not use our Site.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Sign up for our newsletter
• Make a booking or purchase
• Contact us via the contact form
• Participate in surveys or provide feedback
• Register for an account

The personal information we collect may include:

• Name
• Email address
• Phone number
• Payment information
• Any other information you choose to provide

Non-Personal Information

We automatically collect certain non-personal information when you visit our Site, including:

• IP address
• Browser type and version
• Operating system
• Referral source
• Pages visited on our Site
• Date and time of visit
• Time spent on each page

Use of Information

We use the collected information for the following purposes:

• To provide and manage our services
• To process your bookings and purchases
• To communicate with you, including sending confirmations and updates
• To send you newsletters and promotional materials (you can opt out at any time)
• To improve our website and services
• To conduct research and analysis
• To comply with legal obligations

Lawful Basis for Processing (GDPR)

Under the GDPR, we process personal data based on the following lawful bases:

• Consent: When you have given your explicit consent for us to process your personal data.
• Contract: When processing is necessary for the performance of a contract with you.
• Legal Obligation: When processing is necessary for compliance with a legal obligation.
• Legitimate Interests: When processing is necessary for our legitimate interests, provided these interests are not overridden by your rights and interests.

Data Subject Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have the following rights under GDPR:

• Right to Access: You have the right to request access to your personal data.
• Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data.
• Right to Erasure: You have the right to request the deletion of your personal data.
• Right to Restrict Processing: You have the right to request restriction of the processing of your personal data.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: You have the right to object to the processing of your personal data.

To exercise these rights, please contact us at privacy@southerlyvenue.com.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations.

International Data Transfers

If we transfer your personal data outside the EEA, we ensure that appropriate safeguards are in place to protect your data, in accordance with GDPR requirements.

Google Analytics

We use Google Analytics to analyze how users interact with our Site. Google Analytics collects information such as:

• How often users visit the Site
• What pages they visit
• What other sites they used prior to coming to our Site

Google Analytics collects only the IP address assigned to you on the date you visit the Site, rather than your name or other identifying information. We do not combine the information collected through Google Analytics with personally identifiable information.

Google’s ability to use and share information collected by Google Analytics about your visits to the Site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.

Cookies

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the site owners.

How We Use Cookies

We use cookies to:

• Enhance your browsing experience
• Analyze site traffic and usage
• Personalize content and ads
• Improve site functionality and performance

Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems.
• Performance and Analytics Cookies: These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously.
• Functionality Cookies: These cookies allow the website to remember choices you make and provide enhanced, more personal features.
• Advertising and Targeting Cookies: These cookies are used to deliver advertisements that are more relevant to you and your interests.

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View cookies that are set
• Delete all or individual cookies
• Block third-party cookies
• Block all cookies

Please note that if you choose to block cookies, it may impact your experience on our Site and some features may not work as intended.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently received personal information from a user under the age of 13, we will delete such information from our records.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Policy

We may update this Privacy and Cookie Policy from time to time. We will notify you of any changes by posting the new policy on this page. Changes are effective immediately upon posting.

Contact Us

If you have any questions or concerns about this Privacy and Cookie Policy, please contact us at:

Email: info[at]southerlyvenue.com
Address: The Southerly, 7200 Warren Road, Oakland, TN 38060

Thank you for visiting The Southerly!